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/24-7PressRelease/ - NORTH HOLLYWOOD, CA, June 19, 2008 - With the arrival of each day comes another celebration, in this case when Thursday, June 19th rolls around, it will be National Martini Day. Legends have been created around the martini, in part because of the historical and fictional figures who enjoyed them, from Winston Churchill, Cary Grant, President Franklin Delano Roosevelt, to the fictional James Bond. To celebrate The Standard Media Group's internet radio station MartiniInTheMorning.com is having a martini recipe contest, and playing the perfect soundtrack to lounge around with friends or get your martini cocktail party started.
The Standard's programming is based on the music often referred to as "The Great American Songbook". Calling their format Contemporary Standards, Brad "Martini" Chambers, Chief Creative Officer has created a blend of songs he calls "Classic Cool," featuring Frank Sinatra, Dean Martin, Ella Fitzgerald and the like with "Contemporary Cool" artists like Michael Buble, Harry Connick Jr., Diana Krall and Rod Stewart. The latter group is having recent success attracting baby boomers to the Great American Songbook.
"It's a lifestyle thing," says Chambers, at the North Hollywood, CA based company. MartiniInTheMorning.com is one of the most listened to Internet Radio Stations of its kind. "As Frank Sinatra belted out 'I did it my way', so too have the Baby Boomers. Now in their 40's and 50's, this generation still wants it their way- whether it involves the vacations they take, the clothes they wear, or the music, of course. We have graduated from rock concerts on the green to an intimate jazz show with seats near the stage. The martini glass has replaced the beer bottle. We can still knock 'em back, but with a martini glass, of course".
Music has always been and will continue to be the cornerstone of this generation's lifestyle. "We Boomers still love our Rolling Stones and Beatles CDs. But we've heard all those songs over and over." Chambers points out that Boomers in radio created the short playlist, fast turnover Top 40 radio format. "We love those songs but they're not making many new rock 'n roll oldies. So we go looking for something new - especially in social situations. The overused and overplayed oldies and so-called classic rock tunes are no longer the place to chill" he adds. "When we have friends over, we're making martinis and 'Brown Sugar' by the Rolling Stones doesn't cut it. But Sinatra's 'One for My Baby,' sure does!"
Whether you like it shaken or stirred, on the rocks or straight up, find a friend, sit down, have a drink and listen to some great music at www.MartiniInTheMorning.com. Doesn't have to be a martini, doesn't even have to have alcohol. Just tune in and lounge, to www.MartiniIntheMorning.com.
About The Standard Media Group
Standard Media Group is headed by former Clear Channel radio programming executive Brad Chambers. The Standard's programming is based on the music often referred to as The Great American Songbook. The Standard is NOT just another radio format. The Standard is a multi-platform, multimedia LIFESTYLE COMPANY that aggregates and delivers Adult Standard content in an Adult Contemporary package to affluent adults over a variety of distribution platforms. For further information contact us at (818) 766 7664
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