New book proposes that it is possible to live in a world without a primative view of "good guys" and "bad guys" and presents an alternate paradigm.

Average job tenure of a top brand chief marketing officer is less than two years. CEOs are running out of patience. Marrying marketing with innovation is going to be a shotgun wedding.

EasyNet Search Engine Marketing, the fastest growing search engine marketing firm in Israel, with worldwide clients, has added to its client base two major brands. The new expansion indicates that the Israeli search marketing services market is continuing to grow.