SBS Broadcasting and Dutch digital advertising agency LaComunidad launched the first SBS online viral campaign this week. The campaign is a pre-launch of the TV series 'Lost', which will be broadcasted at NET 5 in the Netherlands as from March.

Dancin' On Air and Dance Party USA join forces with fans and friends as they help raise funds for UNICEF, one of the leading charities to aid the tsunami victims.

Thanks to radio commercials utilizing music and production from Scott G (The G-Man), electro-pop music is playing to radio audiences who are not usually exposed to this style.

Slipstream Group and CyberAlert, Inc. have released the surprising results of the 2004 Worldwide Market Survey on Media Monitoring.