Perfogro Ltd has introduced a standardized framework for evaluating the quality of traffic that comes through external marketing partners, addressing what the company's team sees as a persistent gap in how performance marketing programs are measured.

Capturify.io is leading the charge in identity resolution for small businesses, helping companies identify and retarget high-intent leads from anonymous website visitors in real-time.

SmartyAds are teaming up with Protected Media within SmartHub, a white-label ad network to combat ad fraud.

Affiliate marketing blog reveals commission-based affiliate programs with high conversion rates with additional articles for properly building online audiences and generating Google Friendly website traffic.