By integrating NinaData's contextual targeting and semantic analysis technology, VU Compare, the no.1 car lease comparison platform, is now positioned to deliver highly relevant ads with superior return on ad spend (RoAS) across programmatic channels

Intersecting with Search Engine Marketing models, NinaData is reshaping how to use contextual advertising technology to reach in-moment audiences with exact-match, keyword-targeted display advertising using any programmatic media-buying platform.