NEW YORK, NY, January 04, 2014 /24-7PressRelease/
-- Located in the heart of New York City, Zaitzeff Burgers may seem like one of the many burger restaurants competing for customers. However, what sets Zachary Zaitzeff's burger restaurant apart from the others is the quality of food used by the restaurant. Founded after the New York attack of September 11, 2001, Zachary Zaitzeff founded Zaitzeff Burgers to fill the growing market for organic, healthy food.
The appeal of organic food and organic menu items is growing. "Customers come looking for natural, healthy food free from manmade contaminants," says Zachary Zaitzeff
. By working with local organic growers, Zachary Zaitzeff helps local organic farmers and provides the healthy food his customer's demand. As a business owner, Zachary Zaitzeff admits; "Eating organic food is expensive all around. Organic food costs more to buy and therefore our burgers are more expensive than conventional burgers. However, our customers are happier in the knowledge their food is organic and are willing to pay for that ease-of-mind."
Zachary Zaitzeff knew as a previous financial professional how strategically important research was before opening his restaurant. According to Inc., a magazine for small businesses; "Managing an organic establishment requires a high level of ingenuity - you'll have to use everything that you know about restaurants and quickly become an expert on consumer marketing." This is because price fluctuations and seasonal foods all contribute to the cost and limitations of organic foods available.
As an organic burger restaurant owner, Zachary Zaitzeff
was keenly aware of the misinformation circulating around at the time he founded his restaurant. "Many people associated organic eating with vegetarian diets. Many more people are aware now about organic meats, but there is still a fair bit of misinformation out there," says Zachary Zaitzeff. In its simplest form, organic produce is "grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products to do not take antibiotics or growth hormones," according to Organic.org, an organization that aims to spread organic education.
"As a burger restaurant, we know that people may not understand how animals can be considered organic," says Zachary Zaitzeff. While consumers may understand the produce on their burgers may be grown organically - onions, lettuce, tomatoes, cucumbers, etc. - organic animals follow a different set of rules. Zachary Zaitzeff
explains there is more to organic meat than avoiding antibiotics and growth hormones, what the animals eat matters too.
According to the Mayo Clinic, conventional animals for consumptions are given antibiotics and medications to prevent disease in addition to hormones to spur muscle growth. However, organic meat is produced by giving animals organic feed ad allow them access to the outdoors. Organic meat farmers also, "Use preventative measures - such as rotational grazing, a balanced diet and clean housing - to help minimize disease." These extra measures taken by organic farmers are often known by Zachary Zaitzeff
's customers and they approve of the animals' better treatment by organic farmers. Despite the extra cost, Zachary Zaitzeff's customers appreciate the taste of their organic burgers.About:
Zachary Zaitzeff owns an organic burger restaurant in New York City named Zaitzeff Burgers.