All Press Releases for October 21, 2007

AmtrustDirect Launches "E-Savings" High Interest Savings Account

The launch of a new e-Savings product from AmTrust Direct provides another savings account option to customers, in addition to its popular high yield CDs and e-Money Market accounts.

    /24-7PressRelease/ - CLEVELAND, OH, October 21, 2007 - AmTrust Direct today launched its "e-Savings" offering, a new high interest online savings account available at or by phone at (888) 228-8146. The product has been launched with one of the best interest rates on savings accounts available anywhere, 5.36% APY, which is guaranteed for 90 days.

The launch of the new e-Savings product provides another savings account option to AmTrust Direct customers, in addition to its offering of high yield CDs and e-Money Market account.

AmTrust Direct has always paid among the top rates in the country, and since launching the e-Money Market Account in August 2006, the account has consistently paid a rate significantly higher than the national average and as much as four times higher than similar accounts at many national banks. Like the other high interest savings accounts at Amtrust Direct, the new e-Savings account requires just $1 to open, has no minimum balance fees, and all of the customer's money earns the same high rate. The e-Savings product allows clients great flexibility in managing deposits by allowing the ability to link up to six external accounts to their high interest online savings account at Amtrust Direct.

"The launch of the e-Savings product is yet another vehicle to help customers achieve their savings goals by opening a high rate product at Amtrust Direct. Our commitment is to continue to offer customers great online products with highly competitive rates, and a high quality user experience through the AmTrust Direct website," states Matthew Lehman, Vice President of internet marketing at AmTrust Bank

For more information or to apply for an e-Savings account, visit Customers can access their accounts anytime via or utilize our 24 hour customer contact center.

About AmTrust Direct
AmTrust Direct is a division of Amtrust Bank, which was founded in 1889 and is one of the fastest growing financial institutions in America. AmTrust Bank has grown from a local savings and loan with one office to a nationally recognized leader in retail banking, with branch offices in Florida, Ohio and Arizona. AmTrust Bank is among the top 20 mortgage loan originators in the country, specializing in commercial construction lending, high yield money market and high interest savings accounts. For more information about AmTrust Direct visit

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