- Products & Services
- Knowledge Base
MELBOURNE, AUSTRALIA, September 11, 2015 /24-7PressRelease/ -- Sydney-based marketing and sales company O'Connor Marketing insist that as an entrepreneur it is vital to learn how to communicate and negotiate effectively. The firm says entrepreneurs must understand how they can benefit from a healthy debate and master the skills of persuasion and influence in order to close important business deals. Strong communicators, no matter if on a one-to-one or one-to-many basis, build trust with the audience by using five specific techniques.
About O'Connor Marketing: http://oconnormarketing.com.au/
O'Connor Marketing quote Steven Covey, author of The 7 Habits of Highly Effective People: "When the trust account is high, communication is easy, instant and effective."
1. Be Prepared
"If you don't prepare, you are prepared to fail; that's what we live by," say O'Connor Marketing. New research published in Psychology Today shows that by practising physically and getting mentally ready for the negotiation process entrepreneurs create the best opportunities for an effective negotiation process.
2. Stick to the Point
It is important to focus on what is being said during the conversation and stick to the topic in order to filter out the key points. "Sometimes it is easy to drift away when new ideas are mentioned," say O'Connor Marketing. "We recommend taking notes during the conversation. This helps to focus on what is important and you can write down any additional ideas mentioned to pick up on them at a later time."
3. Speak Clearly
The content or strategy of a conversation may mean nothing to the audience if the speaker mumbles or gives the impression of being uncertain about what is being said. A credible negotiator fully assures others that they are competent and credible by speaking clearly and with a confident tone of voice. O'Connor Marketing add: "It is best to back up your information through numbers from recent studies or actual data and add a strategic pause to give people some time to reflect on what is being said."
4. Use Effective Body Language
A study conducted by The Nonverbal Group reveals the importance of body language. According to the research, only seven per cent of any message is conveyed through words, 38 per cent through the tone of voice and a remarkable 55 per cent through nonverbal elements. "This shows the impact body language has," say O'Connor Marketing. "Stand straight, make open and welcoming gestures and keep eye contact with the audience."
5. Close Strong
O'Connor Marketing believe that a good close is not only the opportunity to provide the solution, but to reinforce the trust between the negotiator and the audience. "A good close looks beyond today. It gives clues about the relationship between all parties in the future," explain O'Connor Marketing.
Based in Sydney, O'Connor Marketing are a business-to-business and event marketing agency. The firm offers a Business Development Programme teaching participants the relevant skills needed to run their own business. "We support entrepreneurs and guide them through the process. An important part of the programme is communication. Participants practice their negotiation skills on a daily basis. We believe practice helps us become a master", explain O'Connor Marketing.
Having opened their first office in 2014, O'Connor Marketing have earned the trust of their clients and are now required to open up in further locations to represent their clients nationwide.
O'Connor Marketing is a B2B and event marketing agency with their eyes firmly on the future. Launched in early 2014, the firm's compact, driven and agile marketing force of consultants are unstoppable and have a 'can-do attitude' that generates impressive results in sales and customer acquisition.
For more information on O'Connor Marketing follow @OMCAustralia and 'like' them on Facebook.
# # #