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MELBOURNE, AUSTRALIA, December 29, 2016 /24-7PressRelease/ -- For brands, Christmas presents the perfect opportunity to acquire and retain new customers and increase market presence. With Christmas comes an increase in footfall at malls up and down the country and with so many new potential customers on the doorstep, there is tremendous potential for brands to grow their consumer base.
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However, with an increase in customers comes inevitable pressure - and this is often a brand's downfall when it comes to hooking in repeat customers. At busier times of the year, such as Christmas the steep rise in consumers can throw a brand into disarray causing them to shift their focus from quality to quantity. When the quality of customer service falls in this way, brands are unlikely to secure new long-term customers and therefore are not fully utilising this peaked interest in their products and services.
UKAUS Pty, a leading sales and marketing force in Australia are eager to help brands make the most of the festive rush and increase their long-term consumer base. The firm has used their experience in connecting with customers to create the following 2 step guide on building brand loyalty over Christmas.
#1: Word of Mouth
In a 2012 Nielsen Research Study, it was found that an overwhelming 92 percent of customers across the globe trusted word of mouth recommendations above all other forms of marketing. To utilise this over the festive period, brands could look at introducing an incentive scheme whereby customers are rewarded for recommending a brand to friends and family. Alternatively, the fastest way of creating a strong word of mouth referral chain is to offer a service that is memorable, attentive and engaging. By giving customers their full attention, even during exceptionally busy periods is an effective way for sales representatives to show them that they value their interest and care about their needs, which will increase the potential for recommendations.
#2: Create Experiences
In a study by HelpScout, it was revealed that 78 percent of consumers have admitted to bailing on a transaction due to a poor customer service experience. When striving for loyalty, the customer experience should be the first thing to be evaluated, as if not up to scratch a consumer has no reason to remain loyal to a brand. Engaging isn't just about closing a sale either; it's about making people feel connected and comfortable with a brand and building a unique experience over time. This will eventually lead to a sale, and if this experience is nurtured after the initial purchase, it can transform into long lasting brand loyalty.
UKAUS Pty is an outsourced sales and marketing solution for businesses that are looking to boost their weekly sales targets and build their customer base. The firm provides their clients with cost-effective, low-risk alternatives to more traditional marketing strategies. Using in-person presentations, UKAUS Pty, and their team provides a fun and engaging experience while increasing public awareness of their clients' brands. The firm creates personalised customer experiences on their client behalf to create a memorable brand experience and increase loyalty.
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