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Instead of "Why would consumers want heart rate in the earbuds?", recognize that consumers expect more features added every year at the same price points, which means value for money to them.
HONG KONG, December 31, 2019 /24-7PressRelease/ -- Being Smart on Hearables
Surprise – It's Not Actually about the Technology
In the end, consumers feel better knowing they have received the best possible value for the money. This year's products must have more features/benefits but at the same price points of last years'. So, while established brands asked "Why would consumers want heart rate in the earbuds since they already have it in their smart watch", Asian manufacturers are saying "Let us add all of the features we can without raising the price, this provides more value for money at each retail price point and will make up for our lack of brand".
A Silver Lining – From Earbuds to Smart Earbuds (Hearables)
With people replacing their smartphones less frequently, the market opportunity to capitalize on the freeing up of disposable income is shifting to the second most popular electronics product consumers carry. According to a survey of more than 600 people conducted by Well Being Digital (WBD101), two thirds of those surveyed don't leave home without their earbuds. This number climbs to nearly 80% for respondents 25 years of age or younger.
Perhaps it is not unrealistic to apply the recurring revenue model to hearables since the use of hearables during commute, workout and even for sleep is increasing (according to the same survey conducted by WBD101), meaning that consumers are becoming more and more attached to their earbuds which provides an opportunity for a health sensing revenue stream to be created, à la smart wristbands.
Read More: https://www.wbd101.net/post/being-smart-on-hearables
Email us for the Presentation Deck or the Survey, and visit us at CES2020 Sands 44534 WBD101 to see the line-up of Smart Hearables available.
Special thanks to our friends who helped us proof-read (in alphabetic order)
#WBD101 #Hearables #HeartRate #ActivHearts #TheFutureisHear #CES2020 #Earbuds
Founded in 2012, WBD101 is a Hong Kong based company whose first patents are dated back to 2008, incubated by the Hong Kong Science and Technology Parks Corporation (HKSTP), it has offices in HKSTP and Shenzhen so as to provide very timely support to B2B customers during their product designs, testing and production stages. WBD101 focuses on very sophisticated SmartBody™ Sensing Technology. Over the years, WBD101 won numerous international awards including the Best Wearable Mobile Tech Awards at the Mobile World Congress 2016, Special & Gold Awards at the 43rd Geneva Inventions Conventions and 2016 WITSA Global ICT Award and the company was recently conferred the status "Designated Local Research Institution" by the Hong Kong SAR govt.
Authors: Kow and Skip Orvis
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