All Press Releases for November 19, 2021

Gladiator Law Marketing Wins Multiple w3 Awards

Law firm marketing agency wins big for client website designs

"There's no substitute for a custom-crafted website design that delivers traffic and higher conversion rates for a law firm."

    LOUISVILLE, KY, November 19, 2021 /24-7PressRelease/ -- Highly respected Gladiator Law Marketing once again is recognized for outstanding work on behalf of its clients, winning three prestigious 2021 w3 Awards. Gladiator took home Silver Awards for stellar website designs -- the only law firm web marketing agency in the competition to win w3 Awards for three different clients in the category of Law & Legal Services. Winning client sites include:

Strong Law Accident & Injury Attorneys in Tacoma, WA
Lakota R. Denton, P.A. in Asheville, NC
Sumwalt Anderson in Charlotte, NC

The 16th Annual w3 Awards were announced in November 2021 and include the very best in website design, advertising, mobile, video, social media, and podcasts. Winners were chosen by a jury of the Academy of Interactive and Visual Arts.

"We're thrilled that three of our clients were highlighted for outstanding websites," said Gladiator Law Marketing's president, co-founder and design lead Lisa Vaughn. "It's an honor for the Gladiator Law Marketing team and clients to be recognized with several w3 Awards. Collectively, we work diligently every day to deliver our best work for each client. To have our talent, commitment and investment in our clients awarded is an honor."

Vaughn said an essential piece of the Gladiator Law Marketing design process is customization. A dedication to delivering high-quality, custom-crafted websites for law firms ensures that no two sites look alike. Gladiator goes above and beyond to learn what makes each law firm stand out -- what the cultural aspects of the practice are that set them apart from all other competitors. These characteristics form a key component for the design process, helping ensure a design that reflects the law firm's competitive strengths. This boosts their online visibility and creates one-of-a-kind brand recognition.

"The Strong Law, Lakota Denton, and Sumwalt Anderson websites were each highly creative and customized efforts," Vaughn said. "Each one reflects the unique personality of the firm, their different practice areas, and their geographic locales – from city, to mountains, to the great Northwest. The entire Gladiator team worked closely with each firm to secure custom photography, messaging, and persuasive content."

Gladiator Law Marketing CEO Adam Draper also welcomed the accolades from the w3 Awards. "We never get tired of winning! The more awards we win, the more we know that we're on the right track and are delivering high-impact, revenue-generating designs for our clients. It's very gratifying."

Vaughn said the agency's innovation and custom-crafted approach to web design set it apart from competitors.

"There's no substitute for a custom-crafted website design that delivers traffic and higher conversion rates for a law firm," Vaughn said. "Someone searching for a lawyer wants to feel understood and appreciated – we create websites that highlight an individual law firm's expertise, authority and trustworthiness. This creates an instant bond with consumers, giving them confidence in your law firm before they ever pick up the phone. A Gladiator-designed website significantly outperforms cookie-cutter, template-based sites."

Vaughn, who collaborated on the w3 Award-winning entries with designer Ashley Merry, said that while other marketing agencies are more concerned about cutting corners - reducing their investment and maximizing customer spending - that approach costs the client more and results in a lower-quality product. Gladiator pursues a fresh and cost-effective design and marketing approach focused on delivering value and successful results.

These three w3 Awards are the most recent in a long list of awards that Gladiator Law Marketing has won for work on behalf of its clients. Other Gladiator awards include:

• The Webby Award 2021
This award, selected by an academy of judges, highlighted Gladiator's significant work for Gilleon Law Firm in San Diego, CA, creating a specialized website for sexual harassment cases (design/SEO/launch).

• 2021 Webby People's Voice Winner in Websites and Mobile Sites: Law, voted on by internet fans around the world, was also for Gladiator's design of the Gilleon Law Firm site.

"The Gilleon website was some of our best work ever," Draper said. "We had to create a balance between compassion for sexual harassment survivors and aggressive legal representation. We feel we met the moment with our design."

• The 2020 Davey Gold Award for Outstanding Achievement in Web Development
This award acknowledged the exceptional design of a new website for Hannah Law, a West Texas firm specializing in personal injury. The goal of the design was to offer reassurance and confidence to clients who had been through a traumatic experience.

"The website design conveys an important message to potential clients, letting them know that Hanna Law is an experienced, skilled firm they can count on to be there for them through the entire legal process," Draper said. "We wanted to create a comfort zone for potential clients and make sure they know that their attorney will always treat them with understanding and respect."

• The 2020 WMA WebAward/Outstanding Achievement in Web Development
This award from the Web Marketing Association (WMA) was also for the Hannah Law website. The award was further recognition that the design developed by Gladiator Law Marketing was exceptional.

"Gladiator spends a lot of time listening to every client," Vaughn said. "We find out what's important to them, how they want to brand themselves, and why they're the best at what they do. Then our team goes to work creating comprehensive messaging, unique design and strategic visibility. That's what we did with this client, and it was extremely successful."

• The 2020 WMA WebAward/Legal Standard of Excellence
This award from the Web Marketing Association (WMA) celebrated Gladiator's excellence in the specialized field of legal marketing. Top honors went to Birk Law Firm website, designed by Gladiator.

The WMA determines winners of all awards based on several criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use. WebAward judges include a select group of industry leaders who strive to raise the standard of excellence of web development on the internet.

• The 2019 WMA WebAward
This award from the Web Marketing Association was for Gladiator's design of the Kaplan Lawyers website in New York City. A personal injury law firm in a highly competitive market, Kaplan Lawyers needed a unique and compelling web presence. Gladiator's designers also keep their eye on future trends when conceptualizing a new site.

"Changes in the Google search algorithm and mobile design are some recent trends that have shaped our design approach," Vaughn said. "And we're already thinking about how 5G networks will transform available design technologies."

• The 2020 w3 Silver Award
This award from w3 for exceptional design was for the Dickson Frohlich law firm website, designed by Gladiator. The law firm, located in Seattle, specializes in real estate, construction, business, probate and family law. The Gladiator team leveraged visuals, interactive technology, a flawless UX and smart SEO to create a smooth and fresh design.

Beyond professional awards, Gladiator Law Marketing continues to receive outstanding reviews and client testimonials. The agency boasts more than 50 years of combined experience from its team of professional marketers. It works with law firms across the United States to create custom-crafted, results-oriented websites.

The agency approaches web design with five key objectives:

• clearly identifying the law firm
• telling that law firm's story
• establishing its credibility
• connecting with visitors to the site
• compelling those visitors to act.

Visit the agency's website to learn more about Gladiator Law Marketing's web design for law firms. To contact Gladiator Law Marketing, call 1.888.683.3212.

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Adam Draper
Gladiator Law Marketing
Louisville, KY
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