All Press Releases for September 13, 2022

Florae Beauty, Clean Hair Wellness Line to Exhibit New Products at the Frizzy by Nature, Frizz Fest in St. Louis, Missouri, Saturday, September 17, 2022

Innovative hair care line addresses unique problems for textured hair.

"Healthy hair is a lifestyle; I want that to be reflected in Florae's overall strategy for hair wellness."

    ST. LOUIS, MO, September 13, 2022 /24-7PressRelease/ --

Who: Florae Beauty, a budding powerhouse in the beauty and haircare industry, led by Doctor of Neuroscience Natalie King, officially launches its latest hair wellness products designed with the textured hair community in mind providing solutions for unique hair types.

What: Florae Beauty is set to display the latest clean and customized products, such as the SANA Deep Treatment Mask, which can be personalized for each person's needs at the Frizzy by Nature event. Aimed at solving many of the issues plaguing textured hair communities at this year's Frizz Fest, the mission of Florae provides solutions for the hair and scalp using a total health and wellness approach and formulas backed by science.

When: Saturday, September 17, 2022, 12:00 p.m. CST – 6:00 p.m. CST

Where: Tower Grove Park located 3817 Main Dr. Near Grand Ave Entrance, St. Louis, MO 63110

Why: Florae focuses on elevating the overall health of a woman's hair from the root, not just improving the outward appearance. This required a deep knowledge of high-quality, clean ingredients and an understanding of the available scientific research to know how they should be formulated to be most effective.

Contact: Press/Media: Shay Brown, [email protected] for in-person and remote interviews.

Visual Op: Attendees and festival goers will get a firsthand look at the latest hair SANA Treatment Collection by Florae, including learning about Dr. King's journey, onsite photo booth opportunities, and a chance to learn more about the science behind the brand. Onsite press interviews are available as well as media samples.

Media wishing to interview Dr. Natalie one-on-one should confirm by September 16, 2022.

Founded in October 2019 by Neuroscientist and Brain Health Expert Dr. Natalie King, Florae Beauty offers all-natural premium solutions that are exceptionally crafted for women with textured hair. Florae is driven to challenge the status quo by introducing a holistic approach to textured hair treatment and care to the hair wellness industry. The brand will donate a portion of all profits to organizations working to help marginalized populations gain exposure to STEM careers. Florae is also driven to empower organizations that help women suffering from hair loss due to various health-related conditions like cancer, alopecia areata, lupus, etc. For more information, visit

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