SAN JOSE, CA, April 23, 2026 /24-7PressRelease/ -- Todd Brian Gerber has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Gerber has distinguished himself over a 30-year career, currently serving as vice president of B2B go-to-market for creativity and productivity at Adobe since 2024. In this capacity, he manages the go-to-market strategy for a $15 billion portfolio spanning Adobe's creativity and productivity offerings. Mr. Gerber's responsibilities include overseeing both the expansion of existing customer accounts and the acquisition of new greenfield customers, leading multiple routes to market, such as digital self-serve channels for micro and small businesses, and supporting the integrated customer experiences through website engagement, artificial-intelligence chat and live virtual or phone assistance.

Mr. Gerber drives outbound growth initiatives focused on expanding, upgrading and optimizing services for existing customers. He also manages GTM activities via third-party channel and reseller distribution partners, such as CDW and Ingram Micro, to extend Adobe's global reach. Mr. Gerber's leadership enables customers to purchase integrated hardware, software and services through channel partners as a one-stop solution, while also supporting corporate and enterprise sales motions for large named accounts that require high-touch, white-glove service. Mr. Gerber's expertise in strategic planning to define go-to-market strategies across multiple product categories, product messaging, positioning, pricing and packaging is widely recognized.

Employed by Adobe since 2010, Mr. Gerber previously served as vice president of document cloud product marketing from 2020 to 2024. During this period, he was instrumental in transforming Adobe's subscription business by shifting focus from perpetual software sales to a subscription model. Leveraging the free Adobe Acrobat Reader, he leveraged in product services at affordable entry price points, a strategy that led to explosive growth. Under Mr. Gerber's guidance, revenue increased from $2 million to over $100 million within three years. By the time he transitioned roles, annual recurring revenue had grown from $500 million to $5.5 billion, and the business now exceeds $7 billion in annual recurring revenue.

Between 2017 and 2020, Mr. Gerber excelled as a senior director of document cloud product marketing at Adobe, following his role as the director of Acrobat product marketing, starting in 2013, and as a group product marketing manager for document services, beginning in 2010.

Notably, Mr. Gerber led efforts to establish the freemium model at Adobe. This initiative transformed Adobe's revenue trajectory, which grew from $2 million to $9 million before skyrocketing to $100 million annually from a single product line. The success of this model inspired similar approaches across multiple products within Adobe and became a cornerstone for other offerings throughout the organization.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis® publications, including Who's Who in America® and Who's Who in the World®, remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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