All Press Releases for February 12, 2009

Mirada Media Expands Digital Signage Offerings to Education Sector

Ecole Secondaire Hormisdas-Gamelin, a public high school in Gatineau, Quebec, has engaged Mirada Media to install digital signage in their high-traffic areas.

    ANJOU, QC, February 12, 2009 /24-7PressRelease/ -- Mirada Media, a leading provider of digital signage integration based in Montreal, is pleased to announce the recent installation of its ChannelView system at Hormisdas-Gamelin high school, located in Gatineau, Quebec. The project marks Mirada's entry into digital signage integration for the education sector.

Hormisdas-Gamelin needed a medium through which it could complement its oral announcements and reduce paper-based bulletins, as well as a means to increase the effectiveness of its communications to the over 1600 students who are enrolled at the school. With these objectives in mind, Mirada installed its ChannelView digital signage system with five commercial-grade 40-inch LCD screens at Hormisdas-Gamelin. Four of these screens are located in the cafeteria, where virtually every student will be able to view them. The remaining screen is placed at the front entrance, and is viewable by students, staff, teachers, and visitors upon entering and leaving the building. The system is used to keep people abreast of in-class news and extracurricular activities such as school trips, sport team performance, and interscholastic competition rankings.

The use of digital signage in the educational sector has largely been restricted to universities until recently, and installations in K-12 schools are becoming more popular, as children continue to be exposed to digital media at younger ages. Eric Morello, Mirada Media's director of marketing, expects this trend to continue, arguing that "Digital signage is the natural evolution of audio- and text-based communications within schools. With today's generation growing up in a media-rich environment, using printed and verbal announcements no longer has the same effectiveness that it did years ago. Digital signage is the ideal solution for communicating to students, as it is a visually engaging medium that can help in distributing the message to a media-savvy audience."

Ease of use was also a key selling point for Hormisdas-Gamelin in adopting Mirada's ChannelView digital signage system. In just a few minutes, users can log into an intranet site, prepare the text, add images, and publish their content. Remi Racine, one of Hormisdas-Gamelin's vice-principals, enjoys the ChannelView system, and says that "the system is easy to use and almost no training was required." In addition, should any changes to the school's content be required, modifications can be made in real time via the user-friendly ChannelView system without disrupting the display and cycling of content.

About Ecole Secondaire Hormisdas-Gamelin

Ecole Secondaire Hormisdas-Gamelin offers many vocational and training programs in addition to its general education (grades 7-11) offering. These programs can be consulted at

About Mirada Media

Mirada Media offers fully integrated dynamic digital signage solutions, including software, hardware, management & content creation. For further information, please contact us at 1-800-964-7232 (514-789-1989).

Source: Mirada Media

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Contact Information

Eric Morello
Mirada Media
Anjou, QC
Voice: 1-800-964-7232
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