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April 07, 2014 | When initiating a content marketing plan, there is one common mistake many companies make: they fail to see how each stage of the marketing plan affects the other.
April 01, 2014 | So how do we optimize press releases with all these new changes? The answer may surprise you, but it's to take it back old school and write good material.
April 01, 2014 | The nature of the media game is always unpredictable, but you can increase your odds of success by sending out a well-written press release.
April 03, 2014 | Post a link to your press release to your followers on Google Plus, Facebook, Pinterest, LinkedIn or Twitter.
April 01, 2014 | Press releases are best written from an objective perspective, and a large part of ensuring you're not being too biased in your release is the tone and voice you use to communicate your information.
April 01, 2014 | If you have a well-written press release, your next step towards making your release more visible to potential customers and news partners is to include various multimedia alongside your release.
April 01, 2014 | Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader's attention right from the start, they will click away from your press release and onto someone else's very quickly.
April 01, 2014 | Out of all the people who use the Internet, approximately 92% are in search of the latest news and information. How do news sites receive this information? Much of what is published is received through a press release.