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5 Ways to Engage With Your Audience Through Your Press Release

April 01, 2014 | Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader's attention right from the start, they will click away from your press release and onto someone else's very quickly.

5 Ways to Ensure Your Press Release Works as a Promotional Tool for Your Business

April 01, 2014 | Out of all the people who use the Internet, approximately 92% are in search of the latest news and information. How do news sites receive this information? Much of what is published is received through a press release.