Article Library

Webinars, Seminars, and Press Releases

Webinars, Seminars, and Press Releases

September 07, 2014 | Webinars are great because it reaches a big scope of audience that you might not have otherwise reached with traditional seminars.

Using a press release to build a brand

Press Releases: Building Blocks for Creating a Brand

July 31, 2014 | A brand is how you represent your business and how people see it. Press releases are a powerful tool for branding that, if attended to properly, will maintain your brand's consistency and keep your business thriving.

Using the Semantic Web to Get the Most from Your Online Marketing Efforts

April 03, 2014 | With the ever-changing web posing potential problems for modern marketers, utilizing the semantic web is a must-have when considering how to professionally promote your products and services through a press release services.

No Marketing Phase is an Island

April 07, 2014 | When initiating a content marketing plan, there is one common mistake many companies make: they fail to see how each stage of the marketing plan affects the other.

SEO: Fine Line Between Helper and Hinderer

SEO: Fine Line Between Helper and Hinderer

April 01, 2014 | So how do we optimize press releases with all these new changes? The answer may surprise you, but it's to take it back old school and write good material.

Five Ways to Write a Press Release for Optimal Results

April 01, 2014 | The nature of the media game is always unpredictable, but you can increase your odds of success by sending out a well-written press release.

Leveraging Social Media to Maximize the Reach of Your Press Release

April 03, 2014 | Post a link to your press release to your followers on Google Plus, Facebook, Pinterest, LinkedIn or Twitter.

Three Tips for Using the Right Tone and Voice in Your Press Release

April 01, 2014 | Press releases are best written from an objective perspective, and a large part of ensuring you're not being too biased in your release is the tone and voice you use to communicate your information.

3 Ways to Use Multimedia to Make Your Press Release More Visible

April 01, 2014 | If you have a well-written press release, your next step towards making your release more visible to potential customers and news partners is to include various multimedia alongside your release.

5 Ways to Engage With Your Audience Through Your Press Release

April 01, 2014 | Press releases perform well based on myriad factors, but one of the most important is engaging your reader. If you do not capture the reader's attention right from the start, they will click away from your press release and onto someone else's very quickly.