TORONTO, ON, January 14, 2026 /24-7PressRelease/ -- SPark Sales Inc., a Canada-based manufacturer sales representation and channel development firm for the pool and backyard industry, today announced its launch.

The firm, founded in 2025, helps manufacturers address the gap between product innovation and effective market access, expand distribution, strengthen retail partnerships, and accelerate growth across North America.

SPark Sales Inc. works with pool and backyard manufacturers navigating an increasingly competitive and fragmented sales landscape. The firm provides experienced sales representation, account management, and channel strategy designed to help products reach the right distributors, retailers, and buyers—and perform once they are there.

The launch comes as the North American pool and backyard sector continues to represent a multibillion-dollar market supported by long-term housing trends, backyard investment, and ongoing demand for renovation, replacement, and accessory products. At the same time, manufacturers face growing pressure to differentiate offerings, manage channel complexity, and maintain consistent sell-through across distributor, specialty retail, and mass-market networks.

"Growth alone doesn't guarantee success," said Shannon Park, founder of SPark Sales Inc. "Manufacturers need sales representation that understands how distribution really works in this industry—how buyers think, how products move, and what it takes to build relationships that last beyond the initial placement."

SPark Sales Inc. is headquartered in the Greater Toronto Area and works primarily with Canadian and U.S. manufacturers, while also supporting international brands entering the North American pool and backyard market. The firm operates as a focused, boutique partner, offering hands-on support without the overhead or rigidity of larger sales organizations.

SPark Sales Inc. services include:

• Manufacturer Sales Representation: Acting as a sales representative for pool and backyard product manufacturers, connecting them with distributors, retailers, and big-box buyers across North America.

• Distributor and Retail Account Management: Providing account management support to grow distributor relationships, expand retail assortments, and improve sell-through.

• Sales Channel Development: Creating and optimizing sales channels for manufacturers, from specialty distribution and e-commerce to mass-market retail.

• Market Expansion into Canada and the U.S.: Supporting cross-border market entry and early-stage growth for international and domestic brands across North America.

• Strategic Partnerships and Industry Connections: Building manufacturer–retailer partnerships and leveraging trusted industry relationships to strengthen distribution and execution.

In support of its sales representation and channel development work, SPark Sales Inc. also assists manufacturers with sales readiness and market entry preparation. This includes refining buyer-facing sales collateral, developing targeted outreach and email campaigns, and producing market analyses that help position products effectively for distributor and retail review.

SPark Sales Inc. is currently working with manufacturers across multiple segments of the pool and backyard category, including pool construction, equipment, accessories, and related products. Early clients include MEGNA Pools; Norrail (Northern Stainless & Rail Products); Champlain Plastics / Olympic Pool Accessories; and Alps Manufacturing.

"Shannon understands the realities of selling into this market," said Peter Basso, Vice President–Sales & Marketing at Global Pool Products. "That perspective makes a real difference when manufacturers are trying to grow responsibly and sustainably."

About SPark Sales Inc.

Founded by Shannon Park in 2025, SPark Sales Inc. is a sales consultant and manufacturer representation firm serving the pool and backyard products industry. With decades of sales leadership and a network of trusted industry connections, SPark Sales Inc. helps manufacturers and distributors expand sales, strengthen partnerships and succeed in North American markets.

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