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June 16, 2017 | Newsjacking is the practice of capitalizing on the popularity of a news story to increase your own sales and marketing success.
June 06, 2017 | Almost daily, we hear terms such as public relations, PR, marketing and communications. In this article, we'll explain some of these terminologies.
May 26, 2017 | More than 60 percent of journalists turn to the Internet to source their news stories and ideas through press releases and research.
May 15, 2017 | Before you come up with a press release, marketing idea or concept, you need to understand why you want to tell your marketing story and then distribute it in the first place.
April 03, 2017 | If you are using a press release service to distribute your news, ensure that your press release is kept on the shorter side, and kept on point.
February 23, 2017 | Using a video within a press release can help strengthen the story.
January 11, 2017 | Marketing is not a single silo effort; it is a toolkit of marketing tools that, when used effectively, complete the effort.
December 26, 2016 | One of the more popular inquiries at the 24-7 Press Release support line recently is the inquiry about distribution of your press release over the holiday season.
December 14, 2016 | The world of PR is a place of transformation. At one stage, the use of a press release service, or distribution of a press release was everything to PR. Times have changed and purposes have changed.